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This web site purerisks.com states the following, "Pure Risks are a boutique insurance intermediary specialising in placing Professional Indemnity Insurance and Commercial Insurance for professionals." Our analyzers noticed that the website said " We never pigeon hole our clients, whether you are a multi partner professional practice or a freelance consultant, we will use our experience and market leverage to design an insurance programme that reflects your individuality." The Website also said " We believe that our actions speak far louder than anything we could write on this web page So please pick u." The website's header had professional indemnity insurance as the most important optimized keyword. It is followed by broker, uk, and purerisks which isn't as highly ranked as professional indemnity insurance.